I didn’t know I was supposed to bring my own pepperoni
I fixed a frozen pizza for Plagioclase’s mother yesterday, and as I was preparing it, I realized that I had to do a photo essay.
Here’s what the box looks like (I’ve only cropped and resized to make them fit):

Looks luscious, don’t it? For frozen pizza, at least. However, look closely:

It says “Serving Suggestion.” Ok, I understand that not everybody is going to have a stainless steel spatula to serve the pizza with, or have fresh tomatoes on the side. I’m fine with that.
Here’s what came out of the box, after I took off the plastic wrap and cardboard base:

Looking kinda skimpy, isn’t it? Just in case there were pepperonis stuck together, I spread them out and rearranged them:

Nope, six pieces. A total of one and a half slices of pepperoni. But the package shows at least 3/4 slice of pepperoni per piece, and given the angle of the cut, about 6 slices per pizza, or about 4 and 1/2 slices of pepperoni. If I’d've known that I had to add pepperoni to make it look like it did on the box, I wouldn’t have bought the pizza in the first place.
Just for completeness, here’s the product as it came out of the oven:

Gee, the oil isn’t in the picture, either.
When she ate it, Plagioclase’s mother asked if there was supposed to be tomato sauce.
“Yes, it’s listed second on the box, after the cheese and before the pepperoni.”
“Oh.”
Oh, indeed. I’m not naïve. I know that the picture on the package does not resemble the actual product, but I would have liked to see a notice that one would have to augment the toppings that were already supposed to be there.
I won’t be getting Freschetta™ again.
Overread
wrote on June 13, 2007 @ 3:01 pm
Oh, the white hot fury. I think we should all start taking these pictures. Maybe we could shame all of those companies into at least using cartoons instead of temping us with those pretty pretty pictures
Orthoclase
wrote on June 14, 2007 @ 8:49 am
I’m not sure you could shame a frozen-food company into anything. The people who should feel guilty are the food stylists (or the photoshoppers, perhaps) — airbrushing out all the wrinkles and spots and ignoring the true inner beauty of the frozen cheese and skimpy meat!
Uh… getting carried away there.